The top 7 things congregations should know about AI

By Troy Roach, Creating Connection Director, Canada East

I know AI can feel like this big, overwhelming thing that’s changing the world overnight. And let’s be honest—just bringing it up can feel controversial. Some view AI as a valuable tool, while others worry about its ethical and spiritual implications or question how it aligns with faith, ethics, and human connection.

These concerns are real and deserve thoughtful discussion, especially when it comes to maintaining the personal touch that’s so important in ministry. I get it. This blog post isn’t about pushing AI on anyone, but rather about naming the elephant in the room and offering some thoughts on how we can thoughtfully and ethically approach this shift.

I also know many of us are stretched thin, juggling ministry, administration, and everything in between—so the idea of adding AI into the mix might feel more exhausting than exciting. But here’s the thing: AI is already here, and maybe these thoughts can help you navigate it in a way that actually supports your ministry rather than complicates it.

Based on insights from the CharityVillage Connects podcast on AI and nonprofits—a trusted resource for nonprofit and faith-based leaders navigating technology shifts (listen here)—here are seven things I think every congregation should be aware of when it comes to AI:

1. AI Can Save Time and Boost Efficiency
(And no, this doesn’t mean replacing the personal connections that make ministry meaningful!)

Many pastors and leaders express how hard it is to keep up with everything—sermon prep, event planning, pastoral care, and the hundred other things that fall on your plate. AI-powered tools can actually help lighten that load. Think sermon transcription, automated prayer request management, and even help with social media content—so you and your team can focus on the real work of ministry.

2. AI Can Strengthen Congregant Engagement
AI isn’t about replacing human connection; it’s about enhancing it. By taking on repetitive tasks, AI can actually free up more time for deeper one-on-one relationships, allowing leaders to focus on meaningful conversations, pastoral care, and community-building. Imagine chatbots that answer visitor questions about service times or AI-generated emails that personalize messages based on congregants’ interests. AI can help us reach people more effectively, freeing us up to deepen relationships in real, meaningful ways.

3. AI is Already Embedded in Everyday Tools
Even if you’re not actively “using AI,” you probably are without realizing it. Platforms like Canva, Adobe, Google, and Microsoft already have AI-powered features built in. If you’re designing slides, scheduling emails, or even just typing in Gmail, you’re benefiting from AI. Email marketing platforms like Mailchimp also integrate AI to help automate newsletters, personalize outreach, and optimize content for better engagement. The key is learning how to use these tools more intentionally to serve your congregation.

4. AI Raises Ethical Concerns That Must Be Addressed
I get it—AI can be messy. It’s trained on human data, which means it can reflect biases, spread misinformation, or mishandle sensitive topics. That’s why having clear ethical boundaries matters. If you’re using AI-generated content, review it carefully, ensure transparency, and keep people first. Our mission is about caring for others, and AI should align with that.

5. Data Privacy and Security Matter More Than Ever
This one’s important. Congregations collect a lot of sensitive information—from prayer requests to donation records. AI tools process massive amounts of data, so it’s critical to be mindful of what information is being shared and to follow privacy policies. Not every AI tool is created with faith communities in mind, so let’s be smart about how we use them.

6. AI is a Co-Pilot, Not an Autopilot
Here’s how we might want to think about AI--it’s a really smart assistant, but it still needs a human in the driver’s seat. Whether it’s helping generate sermon ideas, writing newsletter drafts, or automating workflows, it should never replace discernment, wisdom, or a personal touch. AI is a tool, but YOU are the leader.

7. Staying Informed About AI in Ministry
Technology isn’t slowing down, and it's important to ensure our congregations are equipped with the knowledge and tools to navigate these changes confidently. The good news? You don’t have to dive in all at once—start small, experiment with AI in low-risk areas, and find ways that actually help your ministry thrive. Ethical, strategic AI use can help us better serve our communities without sacrificing our values.

Final Thoughts
AI isn’t the enemy—it’s a tool, just like any other. When we approach it wisely, ethically, and with intention, it can enhance ministry, improve efficiency, and foster deeper connections. The goal isn’t to push AI on anyone—it’s simply to help you feel informed and empowered to use it in a way that makes sense for your congregation.
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So, what’s your take? Have you seen AI used effectively in ministry? Are you concerned about its impact? Let’s keep this conversation going—I’d love to hear your thoughts!